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Tag Archives: Choosing character over comfort

Martin Luther King

Character Building versus Comfort – Take action early to keep the business going during difficult economic climates!

How often do we have the opportunity to choose between character building actions versus those actions we find comforting? While in a meeting with my colleague Bonnie Ferreira, the CEO of American Leadership Forum-Mountain Valley Chapter, she made the comment that she was making a conscious effort to choose character building over comfort.